Asya conversation app
A mobile app that uses AI to show a conversation as a blooming flower. Winner of the Latvian National Design Award.
- Client
- Asya
- Country
- Latvia
- Industry
- Mental health, AI
- Year
- 2020
- My role
- UX lead
- Team
- A UI designer on the visuals · via Graftik
Problem
Make conversation dynamics visible, from speaking time and balance to emotions, in a way that helps without distracting or judging.
- Live feedback had to help during a real conversation, not distract from it
- The emotional data afterwards had to be clear, not data-heavy, and never a contest over who “won”
Approach
Every decision traces back to evidence. Each step has an ID, and every insight and decision names the evidence it came from.
S001
Source
Product brief
Show speaking time, balance and emotions on both sides.
I001
Insight
Feedback must not judge
Live data can easily turn into a scoreboard.
From S001
I002
Insight
Afterwards, keep it light
Emotional data shouldn’t feel like a report.
From S001
D001
Decision
A flower, not charts
It blooms when the talk goes well and falters with long monologues.
From I001
D002
Decision
A digital garden
Each conversation’s flower joins a garden that grows over time.
From I002
D003
Decision
Water drops and challenges
Rewards that bring people back, plus solo practice.
From D002
Solution
I led the UX. A UI designer did the visuals.
During the conversation
The phone sits on the table between two people.
- Live data: who speaks and for how long, balance, and emotions on both sides
- A flower that blooms when the conversation goes well
- It falters with long monologues or negative emotions
After the conversation
- The flower is placed in a digital garden that grows lusher with more good conversations
- Conversations earn water drops to water the garden
- Challenges, such as practising expressing emotions, also usable solo








Outcome
Launched, and awarded the Latvian National Design Award in 2020.