DE

Markus Rozkalns

Work · Other industries

Human Rights Guide

A text-only, color-coded guide that explains human rights to the public. Built to expand, it grew from 1 to 12 countries and won the Erasmus+ Quality Award 2024.

Client
Baltic Human Rights Society
Country
EU
Industry
NGO, education
Year
2022–2025
My role
UX and UI designer
Team
An external strategist, a UI designer and a PM

Problem

Human rights had to be understandable to people without legal knowledge, in a text-only format that is easy to roll out to new countries.

  • Citizens and inhabitants: rights holders in everyday situations
  • Professionals
  • Educators and learners

Approach

Every decision traces back to evidence. Each step has an ID, and every insight and decision names the evidence it came from.

  1. S001

    Source

    Project brief

    Three audiences, a text-only format, more countries to come.

  2. E001

    Evidence

    No legal background

    Most readers don’t know the law.

    From S001

  3. E002

    Evidence

    Different kinds of content

    Themes, rights, case law and knowledge tests.

    From S001

  4. E003

    Evidence

    More countries ahead

    Each country adds its own content.

    From S001

  5. I001

    Insight

    Start from daily life

    People meet human rights in everyday situations, not in legal terms.

    From E001

  6. D001

    Decision

    Themes and situations

    Learn through themes and daily-life situations.

    From I001

  7. D002

    Decision

    One color per kind of content

    Light blue, green, pink and orange.

    From E002

  8. D003

    Decision

    An expandable structure

    New countries can be added without a redesign.

    From E003

Solution

I designed the UX and the UI, working with an external strategist, a UI designer and a project manager.

Eight main topics

People learn about human rights through themes and daily-life situations. Topics include:

  • What human rights are
  • Freedom of expression and media
  • Discrimination
  • Domestic violence
  • Hate crimes and hate speech
  • Human-rights institutions and organizations that can help
The Human Rights Guide themes page on an iPad held in portrait
The themes page on a tablet

A color system

  • Light blue for themes, also the identity color
  • Green for rights
  • Pink for case law
  • Orange for knowledge tests
Light-blue theme tiles
Themes, light blue
Green rights tiles
Rights, green
Pink case law tiles
Case law, pink
Orange knowledge test tiles
Tests, orange

Outcome

The guide grew from 1 country to 12. Co-funded by the European Union, it won the Erasmus+ Quality Award 2024.

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