Theapolis platform
Redesigned and rebranded the professional network for theater people in Germany, Austria and Switzerland, with research the client said shaped their business.
- Client
- Theapolis
- Country
- Germany
- Industry
- Culture, professional network
- Year
- 2016–2017
- My role
- Project lead, UX and UI designer
- Team
- A front-end developer; a PM on the client side
Problem
Theapolis connects the theater industry: actors, directors, technicians and more. The platform needed a redesign and a clearer identity.
- Many different professions on one network
- The client’s in-house developers would maintain it for the long term
Approach
Every decision traces back to evidence. Each step has an ID, and every insight and decision names the evidence it came from.
S001
Source
User interviews
With theater professionals who use the network.
S002
Source
The in-house team
The developers who would build and maintain it.
I001
Insight
Productions connect people
Careers in theater are told through the plays people worked on.
From S001
D001
Decision
CVs linked to productions
Click a play to see its cast and staff.
From I001
D002
Decision
Job offers
A clear place for the industry’s open roles.
From S001
D003
Decision
A new identity
Logo, colors, visual language and tone of voice.
From S001
D004
Decision
A design system
Built for the in-house developers and long-term maintenance.
From S002
Solution
I led the project and did the UX, the UI and the rebrand, with a front-end developer on the build and a project manager at the client.
Platform
- Job offers
- Personal CVs linked to specific productions
- Click a play to see its cast and staff
- A design system for the client’s in-house developers
Rebrand
Logo, colors, visual language and tone of voice.
Outcome
The platform has served theater people in Germany, Austria and Switzerland on this design for several years.
The client said the interviews alone, even without the redesign, helped shape their business for future growth.