Roche personalized healthcare campaign
A campaign site that explains personalized health to the public through an interactive network of health elements. It ran for five years and was extended several times.
- Client
- Roche
- Country
- Switzerland
- Industry
- Healthcare, pharma
- Year
- 2018–2023
- My role
- Project lead and UX designer
- Team
- A UI designer on the visuals
Problem
Personalized health was largely unknown to the general public.
- A complex medical idea for a general audience
- It had to show what personalized care offers compared with generalized care
Approach
Every decision traces back to evidence. Each step has an ID, and every insight and decision names the evidence it came from.
S001
Source
Campaign brief
Make personalized health understandable to the public.
E001
Evidence
An unknown idea
Most people had never heard of personalized health.
From S001
I001
Insight
Show the connections
Personalized health links many health factors together.
From E001
D001
Decision
A neural network
Health elements as connected, animated nodes.
From I001
D002
Decision
Click to compare
Each node shows the benefits of personalized versus generalized care.
From I001
Solution
I led the project and the UX. A UI designer did the visuals.
A network of health elements
Health elements appear as connected, animated nodes, like a neural network. Click a node to see the benefits of personalized versus generalized healthcare. The campaign also introduced artificial intelligence as a core part of personalized healthcare.
Outcome
The campaign ran for five years and was extended several times because of its success. Reach numbers were not shared, but each extension showed the concept kept working for the client.